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Role of Relationship Norms in Processing Brand Information:
Aggarwal, Pankaj
;
Law, Sharmistha
;
[Dawn Iacobucci served as editor and Durairaj Maheswaran served as associate editor for this article.]
Journal of Consumer Research. 32 (2005) 3 - p. 453-464 , 2005
Link:
https://www.jstor.org/stable/10.1086/497557
RT Journal T1
Role of Relationship Norms in Processing Brand Information
UL https://suche.suub.uni-bremen.de/peid=jstor-10.1086_497557&Exemplar=1&LAN=DE A1 Aggarwal, Pankaj A1 Law, Sharmistha A1 [Dawn Iacobucci served as editor and Durairaj Maheswaran served as associate editor for this article.] PB The University of Chicago Press YR 2005 SN 0093-5301 SN 1537-5277 K1 Cognitive Processes K1 Consumer Socialization K1 Information Search/Acquisition K1 Motivation/Desires/Goals K1 Situation/Context Issues K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Branding K1 Brands K1 Mathematics K1 Applied mathematics K1 Statistics K1 Applied statistics K1 Statistical results K1 Statistical interpretations K1 Saliency K1 Behavioral sciences K1 Psychology K1 Cognitive psychology K1 Cognitive processes K1 Comprehension K1 Information processing K1 Health sciences K1 Medical sciences K1 Medical research K1 Clinical research K1 Clinical trials K1 Control groups K1 Social psychology K1 Interpersonal relations K1 Friendship K1 Human behavior K1 Social behavior K1 Social interaction K1 Industry K1 Industrial sectors K1 Manufacturing industries K1 Printing industry K1 Stationery K1 Writing implements K1 Writing pens K1 Sociology K1 Human societies K1 Social institutions K1 Families K1 Family members K1 Memory JF Journal of Consumer Research VO 32 IS 3 SP 453 OP 464 LK http://dx.doi.org/https://www.jstor.org/stable/10.1086/497557 DO https://www.jstor.org/stable/10.1086/497557 SF ELIB - SuUB Bremen
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