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1 Ergebnisse
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Effects of Prototype and Exemplar Fit on Brand Extension Ev..:
Mao, Huifang
;
Krishnan, H. Shanker
;
Dawn Iacobucci served as editor and Durairaj Maheswaran served as associate editor for this article.
Journal of Consumer Research. 33 (2006) 1 - p. 41-49 , 2006
Link:
https://www.jstor.org/stable/10.1086/504134
RT Journal T1
Effects of Prototype and Exemplar Fit on Brand Extension Evaluations: A Two‐Process Contingency Model
UL https://suche.suub.uni-bremen.de/peid=jstor-10.1086_504134&Exemplar=1&LAN=DE A1 Mao, Huifang A1 Krishnan, H. Shanker A1 Dawn Iacobucci served as editor and Durairaj Maheswaran served as associate editor for this article. PB The University of Chicago Press YR 2006 SN 0093-5301 SN 1537-5277 K1 Brand Equity/Extensions K1 Inference Making K1 Learning K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Branding K1 Brands K1 Applied sciences K1 Research methods K1 Modeling K1 Prototypes K1 Behavioral sciences K1 Psychology K1 Cognitive psychology K1 Cognitive models K1 Personality psychology K1 Psychological attitudes K1 Memory K1 Memory recall K1 Personality K1 Personality traits K1 Need for cognition K1 Applied psychology K1 Consumer psychology K1 Consumer attitudes K1 Education K1 Formal education K1 Pedagogy K1 Educational methods K1 Educational testing K1 Educational tests K1 Pretests K1 Arts K1 Applied arts K1 Cosmetology K1 Cosmetics K1 Toiletries K1 Shampoo JF Journal of Consumer Research VO 33 IS 1 SP 41 OP 49 LK http://dx.doi.org/https://www.jstor.org/stable/10.1086/504134 DO https://www.jstor.org/stable/10.1086/504134 SF ELIB - SuUB Bremen
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