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When More May Be Less: The Effects of Regulatory Focus on R..:
Jain, Shailendra Pratap
;
Agrawal, Nidhi
;
Maheswaran, Durairaj
.
Journal of Consumer Research. 33 (2006) 1 - p. 91-98 , 2006
Link:
https://www.jstor.org/stable/10.1086/504139
RT Journal T1
When More May Be Less: The Effects of Regulatory Focus on Responses to Different Comparative Frames
UL https://suche.suub.uni-bremen.de/peid=jstor-10.1086_504139&Exemplar=1&LAN=DE A1 Jain, Shailendra Pratap A1 Agrawal, Nidhi A1 Maheswaran, Durairaj A1 Dawn Iacobucci served as editor and Laura Peracchio served as associate editor for this article. PB The University of Chicago Press YR 2006 SN 0093-5301 SN 1537-5277 K1 Advertising K1 Judgment and Decision Making K1 Personality K1 Persuasion K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Branding K1 Brands K1 Political science K1 Government K1 Public administration K1 Government regulation K1 Law K1 Administrative law K1 Economic regulation K1 Commercial regulation K1 Consumer protection regulation K1 Product safety regulation K1 Drug regulation K1 Social sciences K1 Communications K1 Advertising campaigns K1 Comparative advertising K1 Rhetoric K1 Discourse K1 Argumentation K1 Religion K1 Spiritual belief systems K1 Jainism K1 Advertising restrictions K1 Health sciences K1 Medical sciences K1 Nutritional science K1 Nutrition K1 Applied sciences K1 Food science K1 Foodstuffs K1 Food K1 Commercial law K1 Food law JF Journal of Consumer Research VO 33 IS 1 SP 91 OP 98 LK http://dx.doi.org/https://www.jstor.org/stable/10.1086/504139 DO https://www.jstor.org/stable/10.1086/504139 SF ELIB - SuUB Bremen
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