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Regulatory Focus and Efficacy of Health Messages:
Keller, Punam A.
;
Dawn Iacobucci served as editor and Mary Frances Luce served as associate editor for this article.
Journal of Consumer Research. 33 (2006) 1 - p. 109-114 , 2006
Link:
https://www.jstor.org/stable/10.1086/504141
RT Journal T1
Regulatory Focus and Efficacy of Health Messages
UL https://suche.suub.uni-bremen.de/peid=jstor-10.1086_504141&Exemplar=1&LAN=DE A1 Keller, Punam A. A1 Dawn Iacobucci served as editor and Mary Frances Luce served as associate editor for this article. PB The University of Chicago Press YR 2006 SN 0093-5301 SN 1537-5277 K1 Drug, Alcohol, or Cigarette Consumption K1 Health, Nutrition, Safety K1 Intentions K1 Advertising K1 Motivation/Desires/Goals K1 Health sciences K1 Medical sciences K1 Pharmaceutics K1 Pharmaceutical preparations K1 Medications K1 Sunscreening agents K1 Nutritional science K1 Dietetics K1 Diet K1 Special diets K1 Low carbohydrate diets K1 Health and wellness K1 Health outcomes K1 Arts K1 Performing arts K1 Music K1 Musical instruments K1 String instruments K1 Lutes K1 Banduras K1 Law K1 Jurisprudence K1 Regulatory theory K1 Fad diets K1 Behavioral sciences K1 Psychology K1 Cognitive psychology K1 Emotion K1 Emotional states K1 Hope K1 Medical conditions K1 Diseases JF Journal of Consumer Research VO 33 IS 1 SP 109 OP 114 LK http://dx.doi.org/https://www.jstor.org/stable/10.1086/504141 DO https://www.jstor.org/stable/10.1086/504141 SF ELIB - SuUB Bremen
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