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Determinants of Trademark Dilution:

Morrin, Maureen ; Lee, Jonathan ; Allenby, Greg M..
Journal of Consumer Research. 33 (2006) 2 - p. 248-257 , 2006

Link: https://www.jstor.org/stable/10.1086/506305

RT Journal
T1 <Title>Determinants of Trademark Dilution</Title>

UL https://suche.suub.uni-bremen.de/peid=jstor-10.1086_506305&Exemplar=1&LAN=DE
				
A1 Morrin, Maureen
A1 Lee, Jonathan
A1 Allenby, Greg M.
A1 Dawn Iacobucci served as editor and Durairaj Maheswaran served as associate editor for this article.
PB The University of Chicago Press
YR 2006
SN 0093-5301
SN 1537-5277
K1 Bayesian Inference
K1 Cognitive Structure
K1 Memory
K1 Public Policy Issues
K1 Business
K1 Business administration
K1 Corporate communications
K1 External corporate communications
K1 Marketing
K1 Branding
K1 Brands
K1 Behavioral sciences
K1 Psychology
K1 Cognitive psychology
K1 Memory recall
K1 Brand identification
K1 Brand image
K1 Graphic logos
K1 Law
K1 Civil law
K1 Property law
K1 Intellectual property law
K1 Trademark law
K1 Trademarks
K1 Applied sciences
K1 Engineering
K1 Industrial engineering
K1 Manufacturing engineering
K1 Manufacturing
K1 Manufactured products
K1 Product management
K1 Product recalls
K1 Mathematics
K1 Applied mathematics
K1 Statistics
K1 Applied statistics
K1 Statistical models
K1 Parametric models
K1 Research methods
K1 Modeling
K1 Perception
K1 Perceptual processing
K1 Perceptual organization
K1 Perceptual similarity
K1 Pure mathematics
K1 Linear algebra
K1 Matrix theory
K1 Matrices
K1 Covariance matrices
JF Journal of Consumer Research
VO 33
IS 2
SP 248
OP 257
LK http://dx.doi.org/https://www.jstor.org/stable/10.1086/506305
DO https://www.jstor.org/stable/10.1086/506305
SF ELIB - SuUB Bremen

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