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Consumer Response to Polysemous Brand Slogans:
Dimofte, Claudiu V.
;
Yalch, Richard F.
;
Dawn Iacobucci served as editor and Gita V. Johar served as associate editor for this article.
Journal of Consumer Research. 33 (2007) 4 - p. 515-522 , 2007
Link:
https://www.jstor.org/stable/10.1086/510225
RT Journal T1
Consumer Response to Polysemous Brand Slogans
UL https://suche.suub.uni-bremen.de/peid=jstor-10.1086_510225&Exemplar=1&LAN=DE A1 Dimofte, Claudiu V. A1 Yalch, Richard F. A1 Dawn Iacobucci served as editor and Gita V. Johar served as associate editor for this article. PB The University of Chicago Press YR 2007 SN 0093-5301 SN 1537-5277 K1 Advertising K1 Cognitive Processes K1 Language K1 Experimental Design and Analysis (ANOVA) K1 Psychometrics Issues K1 Linguistics K1 Vernacular language K1 Sayings K1 Slogans K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Branding K1 Brands K1 Law K1 Civil law K1 Property law K1 Intellectual property law K1 Trademark law K1 Secondary meanings K1 Figurative language K1 Metaphors K1 Social sciences K1 Communications K1 Semiotics K1 Semantics K1 Semantic relationships K1 Homography K1 Communication skills K1 Language skills K1 Listening skills K1 Language comprehension K1 Advertising campaigns K1 Consumer advertising K1 Behavioral sciences K1 Psychology K1 Cognitive psychology K1 Memory K1 Memory recall K1 Applied psychology K1 Consumer psychology K1 Consumer attitudes JF Journal of Consumer Research VO 33 IS 4 SP 515 OP 522 LK http://dx.doi.org/https://www.jstor.org/stable/10.1086/510225 DO https://www.jstor.org/stable/10.1086/510225 SF ELIB - SuUB Bremen
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