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Superfluous Choices and the Persistence of Preference:
Muthukrishnan, A. V.
;
Wathieu, Luc
;
Dawn Iacobucci served as editor and Stephen Nowlis served as associate editor for this article.
Journal of Consumer Research. 33 (2007) 4 - p. 454-460 , 2007
Link:
https://www.jstor.org/stable/10.1086/510229
RT Journal T1
Superfluous Choices and the Persistence of Preference
UL https://suche.suub.uni-bremen.de/peid=jstor-10.1086_510229&Exemplar=1&LAN=DE A1 Muthukrishnan, A. V. A1 Wathieu, Luc A1 Dawn Iacobucci served as editor and Stephen Nowlis served as associate editor for this article. PB The University of Chicago Press YR 2007 SN 0093-5301 SN 1537-5277 K1 Brand Loyalty K1 Buyer‐Seller Interaction K1 Choice (Brand or Product Level) K1 Judgment and Decision Making K1 Situation/Context Issues K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Branding K1 Brands K1 Applied sciences K1 Technology K1 Tools K1 Cutting tools K1 Scissors K1 Environmental technology K1 Environmental control systems K1 Lighting K1 Lighting equipment K1 Flashlights K1 Physical sciences K1 Physics K1 Fundamental forces K1 Electromagnetism K1 Electromagnetic radiation K1 Light K1 Luminous intensity K1 Electronics K1 Electronic equipment K1 Audiovisual equipment K1 Audio equipment K1 Jukeboxes K1 Behavioral sciences K1 Psychology K1 Cognitive psychology K1 Cognitive processes K1 Problem solving K1 Heuristics K1 Sociology K1 Human societies K1 Social institutions K1 Families K1 Family members K1 Cousins JF Journal of Consumer Research VO 33 IS 4 SP 454 OP 460 LK http://dx.doi.org/https://www.jstor.org/stable/10.1086/510229 DO https://www.jstor.org/stable/10.1086/510229 SF ELIB - SuUB Bremen
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