I agree that this site is using cookies. You can find further informations
here
.
X
Login
Merkliste (
0
)
Home
About us
Home About us
Our history
Profile
Press & public relations
Friends
The library in figures
Exhibitions
Projects
Training, internships, careers
Films
Services & Information
Home Services & Information
Lending and interlibrary loans
Returns and renewals
Training and library tours
My Account
Library cards
New to the library?
Download Information
Opening hours
Learning spaces
PC, WLAN, copy, scan and print
Catalogs and collections
Home Catalogs and Collections
Rare books and manuscripts
Digital collections
Subject Areas
Our sites
Home Our sites
Central Library
Law Library (Juridicum)
BB Business and Economics (BB11)
BB Physics and Electrical Engineering
TB Engineering and Social Sciences
TB Economics and Nautical Sciences
TB Music
TB Art & Design
TB Bremerhaven
Contact the library
Home Contact the library
Staff Directory
Open access & publishing
Home Open access & publishing
Reference management: Citavi & RefWorks
Publishing documents
Open Access in Bremen
zur Desktop-Version
Toggle navigation
Merkliste
1 Ergebnisse
1
For Better or For Worse? Valenced Comparative Frames and Re..:
Jain, Shailendra Pratap
;
Lindsey, Charles
;
Agrawal, Nidhi
..
Journal of Consumer Research. 34 (2007) 1 - p. 57-65 , 2007
Link:
https://www.jstor.org/stable/10.1086/513046
RT Journal T1
For Better or For Worse? Valenced Comparative Frames and Regulatory Focus
UL https://suche.suub.uni-bremen.de/peid=jstor-10.1086_513046&Exemplar=1&LAN=DE A1 Jain, Shailendra Pratap A1 Lindsey, Charles A1 Agrawal, Nidhi A1 Maheswaran, Durairaj A1 Dawn Iacobucci served as editor for this article. PB The University of Chicago Press YR 2007 SN 0093-5301 SN 1537-5277 K1 Categorization K1 Self‐concept K1 Cultural Theories and Analysis K1 Judgment and Decision Making K1 Experimental Design and Analysis (ANOVA) K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Branding K1 Brands K1 Social sciences K1 Communications K1 Advertising K1 Advertising campaigns K1 Comparative advertising K1 Advertising restrictions K1 Opinion advertising K1 Law K1 Jurisprudence K1 Regulatory theory K1 Advertising research K1 Administrative law K1 Transportation regulation K1 Aviation regulation K1 Religion K1 Spiritual belief systems K1 Jainism K1 Behavioral sciences K1 Psychology K1 Applied psychology K1 Consumer psychology K1 Consumer attitudes JF Journal of Consumer Research VO 34 IS 1 SP 57 OP 65 LK http://dx.doi.org/https://www.jstor.org/stable/10.1086/513046 DO https://www.jstor.org/stable/10.1086/513046 SF ELIB - SuUB Bremen
Export
RefWorks (nur Desktop-Version!)
Flow
(Zuerst in
Flow
einloggen, dann importieren)