I agree that this site is using cookies. You can find further informations
here
.
X
Login
Merkliste (
0
)
Home
About us
Home About us
Our history
Profile
Press & public relations
Friends
The library in figures
Exhibitions
Projects
Training, internships, careers
Films
Services & Information
Home Services & Information
Lending and interlibrary loans
Returns and renewals
Training and library tours
My Account
Library cards
New to the library?
Download Information
Opening hours
Learning spaces
PC, WLAN, copy, scan and print
Catalogs and collections
Home Catalogs and Collections
Rare books and manuscripts
Digital collections
Subject Areas
Our sites
Home Our sites
Central Library
Law Library (Juridicum)
BB Business and Economics (BB11)
BB Physics and Electrical Engineering
TB Engineering and Social Sciences
TB Economics and Nautical Sciences
TB Music
TB Art & Design
TB Bremerhaven
Contact the library
Home Contact the library
Staff Directory
Open access & publishing
Home Open access & publishing
Reference management: Citavi & RefWorks
Publishing documents
Open Access in Bremen
zur Desktop-Version
Toggle navigation
Merkliste
1 Ergebnisse
1
Asymmetries in the Sequential Learning of Brand Association..:
Cunha Jr., Marcus
;
Laran, Juliano
;
John Deighton served as editor and Mary Frances Luce served as associate editor for this article.
Journal of Consumer Research. 35 (2009) 5 - p. 788-799 , 2009
Link:
https://www.jstor.org/stable/10.1086/593696
RT Journal T1
Asymmetries in the Sequential Learning of Brand Associations: Implications for the Early Entrant Advantage
UL https://suche.suub.uni-bremen.de/peid=jstor-10.1086_593696&Exemplar=1&LAN=DE A1 Cunha Jr., Marcus A1 Laran, Juliano A1 John Deighton served as editor and Mary Frances Luce served as associate editor for this article. PB The University of Chicago Press YR 2009 SN 0093-5301 SN 1537-5277 K1 Learning K1 Attention K1 Cognitive Processes K1 Information Search/Acquisition K1 Experimental Design and Analysis (ANOVA) K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Branding K1 Brands K1 Behavioral sciences K1 Psychology K1 Cognitive psychology K1 Cognitive processes K1 Learning procedures K1 Education K1 Formal education K1 Pedagogy K1 Foundations of education K1 Outcomes of education K1 Applied sciences K1 Materials science K1 Metallurgy K1 Alloys K1 Iron alloys K1 Steels K1 Stainless steels K1 Learning styles K1 Sequential learning K1 Academic education K1 Academic achievement K1 Academic accomplishments K1 Educational attainment K1 Prior learning K1 Economics K1 Economic disciplines K1 Financial economics K1 Financial market structures K1 Economic competition K1 Associative learning K1 Research methods K1 Modeling JF Journal of Consumer Research VO 35 IS 5 SP 788 OP 799 LK http://dx.doi.org/https://www.jstor.org/stable/10.1086/593696 DO https://www.jstor.org/stable/10.1086/593696 SF ELIB - SuUB Bremen
Export
RefWorks (nur Desktop-Version!)
Flow
(Zuerst in
Flow
einloggen, dann importieren)