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1 Ergebnisse
1
Value from Regulatory Construal Fit: The Persuasive Impact ..:
Lee, Angela Y.
;
Keller, Punam Anand
;
Sternthal, Brian
.
Journal of Consumer Research. 36 (2010) 5 - p. 735-747 , 2010
Link:
https://www.jstor.org/stable/10.1086/605591
RT Journal T1
Value from Regulatory Construal Fit: The Persuasive Impact of Fit between Consumer Goals and Message Concreteness
UL https://suche.suub.uni-bremen.de/peid=jstor-10.1086_605591&Exemplar=1&LAN=DE A1 Lee, Angela Y. A1 Keller, Punam Anand A1 Sternthal, Brian A1 John Deighton served as editor and Gavan Fitzsimons served as associate editor for this article. PB The University of Chicago Press YR 2010 SN 0093-5301 SN 1537-5277 K1 Advertising K1 Attitudes K1 Motivation/Desires/Goals K1 Persuasion K1 Experimental Design and Analysis (ANOVA) K1 Behavioral sciences K1 Leisure studies K1 Recreation K1 Games K1 Word games K1 Anagrams K1 Law K1 Jurisprudence K1 Regulatory theory K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Branding K1 Brands K1 Applied sciences K1 Computer science K1 Computer engineering K1 Computer technology K1 Computer architecture K1 Computer storage devices K1 Flash memory K1 Education K1 Specialized education K1 Training K1 Training devices K1 Social sciences K1 Communications K1 Advertising restrictions K1 Administrative law K1 Economic regulation K1 Commercial regulation K1 Economics K1 Economic disciplines K1 Consumer economics K1 Psychology K1 Personality psychology K1 Psychological attitudes K1 Health sciences K1 Medical sciences K1 Pharmaceutics K1 Pharmaceutical preparations K1 Recreational drugs K1 Performance enhancing substances JF Journal of Consumer Research VO 36 IS 5 SP 735 OP 747 LK http://dx.doi.org/https://www.jstor.org/stable/10.1086/605591 DO https://www.jstor.org/stable/10.1086/605591 SF ELIB - SuUB Bremen
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