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Research Note: The Impact of External Word-of-Mouth Sources..:
Gu, Bin
;
Park, Jaehong
;
Konana, Prabhudev
Information Systems Research. 23 (2012) 1 - p. 182-196 , 2012
Link:
http://dx.doi.org/10.1287/isre.1100.0343
RT Journal T1
Research Note: The Impact of External Word-of-Mouth Sources on Retailer Sales of High-Involvement Products
UL https://suche.suub.uni-bremen.de/peid=jstor-10.1287_isre.1100.0343&Exemplar=1&LAN=DE A1 Gu, Bin A1 Park, Jaehong A1 Konana, Prabhudev PB The Institute for Operations Research and the Management Sciences (INFORMS) YR 2012 SN 1047-7047 SN 1526-5536 K1 Arts K1 Applied arts K1 Architecture K1 Buildings K1 Commercial buildings K1 Retail stores K1 Business K1 Business operations K1 Commerce K1 Trade K1 Retail trade K1 Social sciences K1 Population studies K1 Human populations K1 Persons K1 Consumers K1 Customers K1 Business economics K1 Commercial production K1 Production engineering K1 Product information K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Information science K1 Information search and retrieval K1 Information search K1 Applied sciences K1 Engineering K1 Optical engineering K1 Optical equipment K1 Photographic equipment K1 Cameras K1 Digital cameras K1 Computer science K1 Computer engineering K1 Computer software K1 Software applications K1 Search engines K1 Communications K1 Advertising K1 Advertising campaigns K1 Consumer advertising K1 Information analysis K1 Data analysis K1 Instrumental variables JF Information Systems Research VO 23 IS 1 SP 182 OP 196 LK http://dx.doi.org/10.1287/isre.1100.0343 DO http://dx.doi.org/10.1287/isre.1100.0343 SF ELIB - SuUB Bremen
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