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The Role of Culture for Pricing Luxury Fashion Brands:
Hornig, Tobias
;
Fischer, Marc
;
Schollmeyer, Thomas
Marketing: Zeitschrift für Forschung und Praxis. 35 (2013) 2 - p. 118-130 , 2013
Link:
http://dx.doi.org/10.15358/0344-1369_2013_2_118
RT Journal T1 <Title>The Role of Culture for Pricing Luxury Fashion Brands</Title> UL https://suche.suub.uni-bremen.de/peid=jstor-10.15358_0344-1369_2013_2_118&Exemplar=1&LAN=DE A1 Hornig, Tobias A1 Fischer, Marc A1 Schollmeyer, Thomas PB C.H. Beck YR 2013 SN 0344-1369 JF Marketing: Zeitschrift für Forschung und Praxis VO 35 IS 2 SP 118 OP 130 LK http://dx.doi.org/10.15358/0344-1369_2013_2_118 DO http://dx.doi.org/10.15358/0344-1369_2013_2_118 SF ELIB - SuUB Bremen
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