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Selling when Brand Image Matters:

Buehler, Stefan ; Halbheer, Daniel
Journal of Institutional and Theoretical Economics (JITE) / Zeitschrift für die gesamte Staatswissenschaft. 167 (2011) 1 - p. 102-118 , 2011

Link: http://dx.doi.org/10.1628/093245611794656598

RT Journal
T1 <Title>Selling when Brand Image Matters</Title>

UL https://suche.suub.uni-bremen.de/peid=jstor-10.1628_093245611794656598&Exemplar=1&LAN=DE
				
A1 Buehler, Stefan
A1 Halbheer, Daniel
PB Mohr Siebeck
YR 2011
SN 0932-4569
K1 Business
K1 Business administration
K1 Corporate communications
K1 External corporate communications
K1 Marketing
K1 Branding
K1 Brand identification
K1 Brand image
K1 Social sciences
K1 Communications
K1 Advertising
K1 Advertising campaigns
K1 Consumer advertising
K1 Business operations
K1 Commerce
K1 Pricing
K1 Prices
K1 Consumer prices
K1 Behavioral sciences
K1 Behavioral economics
K1 Consumer behavior
K1 Consumer sovereignty
K1 Consumer preferences
K1 Consumer tastes
K1 Conspicuous consumption
K1 Human behavior
K1 Social behavior
K1 Group behavior
K1 Conformity
K1 Consumer choice
K1 Brands
JF Journal of Institutional and Theoretical Economics (JITE) / Zeitschrift für die gesamte Staatswissenschaft
VO 167
IS 1
SP 102
OP 118
LK http://dx.doi.org/10.1628/093245611794656598
DO http://dx.doi.org/10.1628/093245611794656598
SF ELIB - SuUB Bremen

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