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1 Ergebnisse
1
AN EMPIRICAL INVESTIGATION OF THE DIFFERENTIAL EFFECTS OF P..:
Muehling, Darrel D.
;
Pascal, Vincent J.
Journal of Advertising. 40 (2011) 2 - p. 107-122 , 2011
Link:
http://dx.doi.org/10.2753/JOA0091-3367400208
RT Journal T1
AN EMPIRICAL INVESTIGATION OF THE DIFFERENTIAL EFFECTS OF PERSONAL, HISTORICAL, AND NON-NOSTALGIC ADVERTISING ON CONSUMER RESPONSES
UL https://suche.suub.uni-bremen.de/peid=jstor-10.2753_JOA0091-3367400208&Exemplar=1&LAN=DE A1 Muehling, Darrel D. A1 Pascal, Vincent J. PB M. E. Sharpe, Inc. YR 2011 SN 0091-3367 SN 1557-7805 K1 Social sciences K1 Psychology K1 Cognitive psychology K1 Emotion K1 Emotional states K1 Nostalgia K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Branding K1 Brands K1 Communications K1 Advertising K1 Advertising research K1 Personality psychology K1 Psychological attitudes K1 Business information K1 Consumer research K1 Memory K1 Advertising campaigns K1 Consumer advertising K1 Comparative advertising JF Journal of Advertising VO 40 IS 2 SP 107 OP 122 LK http://dx.doi.org/10.2753/JOA0091-3367400208 DO http://dx.doi.org/10.2753/JOA0091-3367400208 SF ELIB - SuUB Bremen
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