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1 Ergebnisse
1
IS THE CHANGING STATUS OF AFRICAN AMERICANS IN THE B2B BUYI..:
Stevenson, Thomas H.
;
Swayne, Linda E.
Journal of Advertising. 40 (2011) 4 - p. 101-122 , 2011
Link:
http://dx.doi.org/10.2753/JOA0091-3367400407
RT Journal T1
IS THE CHANGING STATUS OF AFRICAN AMERICANS IN THE B2B BUYING CENTER REFLECTED IN TRADE JOURNAL ADVERTISING? A Six-Decade Content Analysis
UL https://suche.suub.uni-bremen.de/peid=jstor-10.2753_JOA0091-3367400407&Exemplar=1&LAN=DE A1 Stevenson, Thomas H. A1 Swayne, Linda E. PB M. E. Sharpe, Inc. YR 2011 SN 0091-3367 SN 1557-7805 K1 Social sciences K1 Anthropology K1 Ethnology K1 Ethnic groups K1 American minorities K1 African Americans K1 Business K1 Business operations K1 Commerce K1 Business to business K1 Communications K1 Advertising K1 Advertising research K1 Advertising campaigns K1 Information science K1 Information analysis K1 Content analysis K1 Arts K1 Applied arts K1 Architecture K1 Applied sciences K1 Engineering K1 Automotive engineering K1 Trade advertising K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing JF Journal of Advertising VO 40 IS 4 SP 101 OP 122 LK http://dx.doi.org/10.2753/JOA0091-3367400407 DO http://dx.doi.org/10.2753/JOA0091-3367400407 SF ELIB - SuUB Bremen
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