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Examining Brand Equity Antecedent/Consequence Relationships:
Broyles, S. Allen
;
Schumann, David W.
;
Leingpibul, Thaweephan
Journal of Marketing Theory and Practice. 17 (2009) 2 - p. 145-161 , 2009
Link:
http://dx.doi.org/10.2753/MTP1069-6679170204
RT Journal T1
Examining Brand Equity Antecedent/Consequence Relationships
UL https://suche.suub.uni-bremen.de/peid=jstor-10.2753_MTP1069-6679170204&Exemplar=1&LAN=DE A1 Broyles, S. Allen A1 Schumann, David W. A1 Leingpibul, Thaweephan PB M.E. Sharpe, Inc. YR 2009 SN 1069-6679 K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Branding K1 Brands K1 Accountancy K1 Financial accounting K1 Assets K1 Equity K1 Behavioral sciences K1 Psychology K1 Applied psychology K1 Consumer psychology K1 Brand loyalty K1 Brand management K1 Applied sciences K1 Research methods K1 Modeling K1 Business operations K1 Commerce K1 Pricing K1 Prices K1 Consumer prices K1 Mathematics K1 Pure mathematics K1 Linear algebra K1 Vector analysis K1 Mathematical vectors K1 Resultants K1 Philosophy K1 Logic K1 Logical propositions K1 Logical antecedents JF Journal of Marketing Theory and Practice VO 17 IS 2 SP 145 OP 161 LK http://dx.doi.org/10.2753/MTP1069-6679170204 DO http://dx.doi.org/10.2753/MTP1069-6679170204 SF ELIB - SuUB Bremen
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