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1 Ergebnisse
1
TO DELIGHT, OR NOT TO DELIGHT? THIS IS THE QUESTION SERVICE..:
Barnes, Donald C.
;
Beauchamp, Michelle Bednarz
;
Webster, Cynthia
Journal of Marketing Theory and Practice. 18 (2010) 3 - p. 275-283 , 2010
Link:
http://dx.doi.org/10.2753/MTP1069-6679180305
RT Journal T1
TO DELIGHT, OR NOT TO DELIGHT? THIS IS THE QUESTION SERVICE FIRMS MUST ADDRESS
UL https://suche.suub.uni-bremen.de/peid=jstor-10.2753_MTP1069-6679180305&Exemplar=1&LAN=DE A1 Barnes, Donald C. A1 Beauchamp, Michelle Bednarz A1 Webster, Cynthia PB M.E. Sharpe, Inc. YR 2010 SN 1069-6679 K1 Social sciences K1 Population studies K1 Human populations K1 Persons K1 Consumers K1 Customers K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Marketing strategies K1 Behavioral sciences K1 Psychology K1 Applied psychology K1 Consumer psychology K1 Consumer motivation K1 Business information K1 Consumer research K1 Customer satisfaction K1 Behavioral economics K1 Consumer behavior K1 Brand loyalty K1 Philosophy K1 Logic K1 Logical fallacies K1 Post hoc K1 Communications K1 Advertising K1 Advertising campaigns K1 Consumer advertising K1 Applied sciences K1 Research methods JF Journal of Marketing Theory and Practice VO 18 IS 3 SP 275 OP 283 LK http://dx.doi.org/10.2753/MTP1069-6679180305 DO http://dx.doi.org/10.2753/MTP1069-6679180305 SF ELIB - SuUB Bremen
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