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1 Ergebnisse
1
EMOTIONAL RESPONSES ON INITIAL EXPOSURE TO A HEDONIC OR UTI..:
Chaudhuri, Arjun
;
Aboulnasr, Khaled
;
Ligas, Mark
.
Journal of Marketing Theory and Practice. 18 (2010) 4 - p. 339-359 , 2010
Link:
http://dx.doi.org/10.2753/MTP1069-6679180403
RT Journal T1
EMOTIONAL RESPONSES ON INITIAL EXPOSURE TO A HEDONIC OR UTILITARIAN DESCRIPTION OF A RADICAL INNOVATION
UL https://suche.suub.uni-bremen.de/peid=jstor-10.2753_MTP1069-6679180403&Exemplar=1&LAN=DE A1 Chaudhuri, Arjun A1 Aboulnasr, Khaled A1 Ligas, Mark A1 PURDUM, TODD S. PB M.E. Sharpe, Inc. YR 2010 SN 1069-6679 K1 Business K1 Business engineering K1 Business innovation K1 Product innovation K1 Applied sciences K1 Engineering K1 Civil engineering K1 Infrastructure K1 Transportation infrastructure K1 Roads K1 Highways K1 Automated highways K1 Behavioral sciences K1 Psychology K1 Personality psychology K1 Personality K1 Personality traits K1 Optimism K1 Cognitive psychology K1 Emotion K1 Emotional expression K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Emotional states K1 Anxiety K1 Technology K1 Technological change K1 Technological innovation K1 Education K1 Formal education K1 Pedagogy K1 Educational methods K1 Educational innovation K1 Innovation adoption K1 Economics K1 Economic disciplines K1 Financial economics K1 Finance K1 Financial management K1 Financial risk JF Journal of Marketing Theory and Practice VO 18 IS 4 SP 339 OP 359 LK http://dx.doi.org/10.2753/MTP1069-6679180403 DO http://dx.doi.org/10.2753/MTP1069-6679180403 SF ELIB - SuUB Bremen
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