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1 Ergebnisse
1
Sales Buy-In of Marketing Strategies: Exploration of Its Nu..:
Malshe, Avinash
;
Sohi, Ravipreet S.
The Journal of Personal Selling and Sales Management. 29 (2009) 3 - p. 207-225 , 2009
Link:
http://dx.doi.org/10.2753/PSS0885-3134290301
RT Journal T1
Sales Buy-In of Marketing Strategies: Exploration of Its Nuances, Antecedents, and Contextual Conditions
UL https://suche.suub.uni-bremen.de/peid=jstor-10.2753_PSS0885-3134290301&Exemplar=1&LAN=DE A1 Malshe, Avinash A1 Sohi, Ravipreet S. PB M. E. Sharpe YR 2009 SN 0885-3134 K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Business operations K1 Sales operations K1 Sales strategies K1 Economics K1 Economic disciplines K1 Labor economics K1 Employment K1 Occupations K1 Service industry employees K1 Sales personnel K1 Business management K1 Sales management K1 Marketing management K1 Marketing strategies K1 Sales representatives K1 Applied sciences K1 Research methods K1 Grounded theory method K1 Branding K1 Brand management K1 Business engineering K1 Corporate planning K1 Business models K1 Direct sales JF The Journal of Personal Selling and Sales Management VO 29 IS 3 SP 207 OP 225 LK http://dx.doi.org/10.2753/PSS0885-3134290301 DO http://dx.doi.org/10.2753/PSS0885-3134290301 SF ELIB - SuUB Bremen
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