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Sales Buy-In of Marketing Strategies: Exploration of Its Nu..:

Malshe, Avinash ; Sohi, Ravipreet S.
The Journal of Personal Selling and Sales Management. 29 (2009) 3 - p. 207-225 , 2009

Link: http://dx.doi.org/10.2753/PSS0885-3134290301

RT Journal
T1 <Title>Sales Buy-In of Marketing Strategies: Exploration of Its Nuances, Antecedents, and Contextual Conditions</Title>

UL https://suche.suub.uni-bremen.de/peid=jstor-10.2753_PSS0885-3134290301&Exemplar=1&LAN=DE
				
A1 Malshe, Avinash
A1 Sohi, Ravipreet S.
PB M. E. Sharpe
YR 2009
SN 0885-3134
K1 Business
K1 Business administration
K1 Corporate communications
K1 External corporate communications
K1 Marketing
K1 Business operations
K1 Sales operations
K1 Sales strategies
K1 Economics
K1 Economic disciplines
K1 Labor economics
K1 Employment
K1 Occupations
K1 Service industry employees
K1 Sales personnel
K1 Business management
K1 Sales management
K1 Marketing management
K1 Marketing strategies
K1 Sales representatives
K1 Applied sciences
K1 Research methods
K1 Grounded theory method
K1 Branding
K1 Brand management
K1 Business engineering
K1 Corporate planning
K1 Business models
K1 Direct sales
JF The Journal of Personal Selling and Sales Management
VO 29
IS 3
SP 207
OP 225
LK http://dx.doi.org/10.2753/PSS0885-3134290301
DO http://dx.doi.org/10.2753/PSS0885-3134290301
SF ELIB - SuUB Bremen

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