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DISTINGUISHING BETWEEN THE ROLES OF CUSTOMER-ORIENTED SELLI..:

Chakrabarty, Subhra ; Brown, Gene ; Widing II, Robert E.
The Journal of Personal Selling and Sales Management.  33 (2013)  3 - p. 245-260 , 2013
Link: http://dx.doi.org/10.2753/PSS0885-3134330301