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Applying Theory of Signal Detection in Marketing: Product D..:

Angus, Robert C. ; Daniel, Terry C.
American Journal of Agricultural Economics. 56 (1974) 3 - p. 573-577 , 1974

Link: https://www.jstor.org/stable/1238610

RT Journal
T1 <Title>Applying Theory of Signal Detection in Marketing: Product Development and Evaluation</Title>

UL https://suche.suub.uni-bremen.de/peid=jstor-1238610&Exemplar=1&LAN=DE
				
A1 Angus, Robert C.
A1 Daniel, Terry C.
PB American Agricultural Economics Association
YR 1974
SN 0002-9092
SN 1467-8276
K1 theory of signal detectability
K1 product development
K1 Applied sciences
K1 Engineering
K1 Electrical engineering
K1 Signal processing
K1 Signal detection
K1 Biological sciences
K1 Agriculture
K1 Agricultural products
K1 Animal products
K1 Dairy products
K1 Ice cream
K1 Behavioral sciences
K1 Psychology
K1 Cognitive psychology
K1 Perception
K1 Sensory perception
K1 Gustatory perception
K1 Flavors
K1 Experimental psychology
K1 Psychophysics
K1 Signal detection theory
K1 Business
K1 Business administration
K1 Corporate communications
K1 External corporate communications
K1 Marketing
K1 Technology
K1 Safety devices
K1 Warning systems
K1 Alarms
K1 False alarms
K1 Mathematics
K1 Applied mathematics
K1 Statistics
K1 Applied statistics
K1 Descriptive statistics
K1 Statistical distributions
K1 Normal distribution curve
K1 Z score
K1 Economics
K1 Microeconomics
K1 Economic costs and benefits
K1 Economic costs
K1 Capital costs
K1 Business engineering
K1 Research and development
K1 Product development
K1 Signal noise
JF American Journal of Agricultural Economics
VO 56
IS 3
SP 573
OP 577
LK http://dx.doi.org/https://www.jstor.org/stable/1238610
DO https://www.jstor.org/stable/1238610
SF ELIB - SuUB Bremen

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