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1
The Consumer Jury Method of Measuring Advertising Effective..:
Cross, James S.
;
Eldridge, Roswell G.
;
Barbarossa, Rosemary
Journal of Marketing. 16 (1952) 4 - p. 435-439 , 1952
Link:
https://www.jstor.org/stable/1246979
RT Journal T1
The Consumer Jury Method of Measuring Advertising Effectiveness: A Case Study
UL https://suche.suub.uni-bremen.de/peid=jstor-1246979&Exemplar=1&LAN=DE A1 Cross, James S. A1 Eldridge, Roswell G. A1 Barbarossa, Rosemary PB American Marketing Association YR 1952 SN 0022-2429 K1 Social sciences K1 Communications K1 Advertising K1 Advertising campaigns K1 Business K1 Industry K1 Industrial sectors K1 Manufacturing industries K1 Consumer goods industries K1 Business structures K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Law K1 Judicial system K1 Judicial decision making K1 Judicial panels K1 Juries K1 Economics K1 Economic disciplines K1 Financial economics K1 Finance K1 Financial analysis K1 Advertising to sales ratios K1 Behavioral sciences K1 Human behavior K1 Honesty K1 Population studies K1 Human populations K1 Persons K1 Consumers K1 Audiences K1 Readership JF Journal of Marketing VO 16 IS 4 SP 435 OP 439 LK http://dx.doi.org/https://www.jstor.org/stable/1246979 DO https://www.jstor.org/stable/1246979 SF ELIB - SuUB Bremen
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