Titel

Merkliste
1 Ergebnisse

The Determination of Advertising Expenditure:

Rasmussen, Arne
Journal of Marketing. 16 (1952) 4 - p. 439-446 , 1952

Link: https://www.jstor.org/stable/1246980

RT Journal
T1 <Title>The Determination of Advertising Expenditure</Title>

UL https://suche.suub.uni-bremen.de/peid=jstor-1246980&Exemplar=1&LAN=DE
				
A1 Rasmussen, Arne
PB American Marketing Association
YR 1952
SN 0022-2429
K1 Economics
K1 Microeconomics
K1 Income
K1 Revenue
K1 Operating revenue
K1 Economic research
K1 Economic analysis
K1 Economic elasticity
K1 Elasticity of demand
K1 Business
K1 Accountancy
K1 Financial accounting
K1 Business expenses
K1 Business expenditures
K1 Advertising expenditures
K1 Economic disciplines
K1 Financial economics
K1 Finance
K1 Financial analysis
K1 Advertising to sales ratios
K1 Social sciences
K1 Communications
K1 Advertising
K1 Advertising media
K1 Sponsored search
K1 Business administration
K1 Corporate communications
K1 External corporate communications
K1 Marketing
K1 Macroeconomics
K1 Aggregate economy
K1 Supply and demand
K1 Demand
K1 Demand curves
K1 Industry
K1 Industrial sectors
K1 Knowledge industries
K1 Communications industries
K1 Advertising industry
K1 Advertising rates
K1 Business economics
K1 Commercial production
K1 Production factors
K1 Production costs
K1 Unit costs
K1 Business revenue
K1 Profits
K1 Gross profits
JF Journal of Marketing
VO 16
IS 4
SP 439
OP 446
LK http://dx.doi.org/https://www.jstor.org/stable/1246980
DO https://www.jstor.org/stable/1246980
SF ELIB - SuUB Bremen

Export

RefWorks (nur Desktop-Version!)
Flow (Zuerst in Flow einloggen, dann importieren)