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1 Ergebnisse
1
Is Advertising Believability Really Important?:
Maloney, John C.
Journal of Marketing. 27 (1963) 4 - p. 1-8 , 1963
Link:
https://www.jstor.org/stable/1248638
RT Journal T1
Is Advertising Believability Really Important?
UL https://suche.suub.uni-bremen.de/peid=jstor-1248638&Exemplar=1&LAN=DE A1 Maloney, John C. PB American Marketing Association YR 1963 SN 0022-2429 K1 Social sciences K1 Communications K1 Advertising K1 Advertising media K1 Word of mouth advertising K1 Advertising campaigns K1 Consumer advertising K1 Opinion advertising K1 Behavioral sciences K1 Psychology K1 Personality psychology K1 Identity K1 Social identity K1 Social roles K1 Opinion leaders K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Business ethics K1 Marketing ethics K1 False advertising K1 Advertising research K1 Commercials K1 Television commercials K1 Applied sciences K1 Engineering K1 Transportation K1 Transportation modes K1 Ground transportation K1 Ground vehicles K1 Motor vehicles K1 Automobiles JF Journal of Marketing VO 27 IS 4 SP 1 OP 8 LK http://dx.doi.org/https://www.jstor.org/stable/1248638 DO https://www.jstor.org/stable/1248638 SF ELIB - SuUB Bremen
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