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What Is Really Meant by "Specialty" Goods?:

Holton, Richard H.
Journal of Marketing. 24 (1959) 1 - p. 64-66 , 1959

Link: https://www.jstor.org/stable/1249369

RT Journal
T1 <Title>What Is Really Meant by "Specialty" Goods?</Title>

UL https://suche.suub.uni-bremen.de/peid=jstor-1249369&Exemplar=1&LAN=DE
				
A1 Holton, Richard H.
PB American Marketing Association
YR 1959
SN 0022-2429
K1 Business
K1 Business economics
K1 Commercial production
K1 Production factors
K1 Production output
K1 Goods
K1 Specialty goods
K1 Behavioral sciences
K1 Behavioral economics
K1 Consumer behavior
K1 Buying behavior
K1 Shopping
K1 Business administration
K1 Corporate communications
K1 External corporate communications
K1 Marketing
K1 Branding
K1 Brands
K1 Applied sciences
K1 Engineering
K1 Transportation
K1 Transportation modes
K1 Ground transportation
K1 Ground vehicles
K1 Motor vehicles
K1 Automobiles
K1 Consumer sovereignty
K1 Consumer preferences
K1 Consumer convenience
K1 Consumer goods
K1 Arts
K1 Applied arts
K1 Architecture
K1 Buildings
K1 Commercial buildings
K1 Retail stores
JF Journal of Marketing
VO 24
IS 1
SP 64
OP 66
LK http://dx.doi.org/https://www.jstor.org/stable/1249369
DO https://www.jstor.org/stable/1249369
SF ELIB - SuUB Bremen

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