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1
Operations Research in Solving a Marketing Problem:
Cross, James S.
Journal of Marketing. 25 (1961) 3 - p. 30-34 , 1961
Link:
https://www.jstor.org/stable/1249529
RT Journal T1
Operations Research in Solving a Marketing Problem
UL https://suche.suub.uni-bremen.de/peid=jstor-1249529&Exemplar=1&LAN=DE A1 Cross, James S. PB American Marketing Association YR 1961 SN 0022-2429 K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Applied sciences K1 Engineering K1 Transportation K1 Transportation modes K1 Ground transportation K1 Ground vehicles K1 Motor vehicles K1 Automobiles K1 Physical sciences K1 Chemistry K1 Chemical compounds K1 Carbon compounds K1 Hydrocarbons K1 Aliphatic hydrocarbons K1 Alkanes K1 Octanes K1 Mechanical engineering K1 Machinery K1 Pumps K1 Industry K1 Industrial sectors K1 Manufacturing industries K1 Fossil fuels industries K1 Oil industry K1 Oil companies K1 Industrial engineering K1 Manufacturing engineering K1 Manufacturing K1 Manufacturing processes K1 Industrial refining K1 Oil refining K1 Petroleum products K1 Petroleum distillates K1 Gasoline K1 Arts K1 Applied arts K1 Architecture K1 Buildings K1 Commercial buildings K1 Retail stores K1 Gas stations K1 Motors K1 Business operations K1 Sales operations K1 Sales volume K1 Economics K1 Economic disciplines K1 Financial economics K1 Finance K1 Financial investments K1 Investment returns K1 Investment return rates K1 Return on investment JF Journal of Marketing VO 25 IS 3 SP 30 OP 34 LK http://dx.doi.org/https://www.jstor.org/stable/1249529 DO https://www.jstor.org/stable/1249529 SF ELIB - SuUB Bremen
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