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1 Ergebnisse
1
Marketing Intelligence for Top Management:
Kelley, William T.
Journal of Marketing. 29 (1965) 4 - p. 19-24 , 1965
Link:
https://www.jstor.org/stable/1249697
RT Journal T1
Marketing Intelligence for Top Management
UL https://suche.suub.uni-bremen.de/peid=jstor-1249697&Exemplar=1&LAN=DE A1 Kelley, William T. PB American Marketing Association YR 1965 SN 0022-2429 K1 Business K1 Business structures K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Corporate affiliates K1 Subsidiary companies K1 Business management K1 Information science K1 Information management K1 Political science K1 Government K1 Government agencies K1 Intelligence services K1 Applied sciences K1 Technology K1 Communications technology K1 Communication channels K1 Industry K1 Industrial sectors K1 Manufacturing industries K1 Consumer goods industries K1 Economics K1 Economic research K1 Social sciences K1 Communications K1 Communication theory K1 Organizational communication JF Journal of Marketing VO 29 IS 4 SP 19 OP 24 LK http://dx.doi.org/https://www.jstor.org/stable/1249697 DO https://www.jstor.org/stable/1249697 SF ELIB - SuUB Bremen
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