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1 Ergebnisse
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Comments on "Consumer Store Images and Store Loyalties":
Murphy, John H.
;
Coney, Kenneth A.
Journal of Marketing. 39 (1975) 3 - p. 64-66 , 1975
Link:
https://www.jstor.org/stable/1250904
RT Journal T1
Comments on "Consumer Store Images and Store Loyalties"
UL https://suche.suub.uni-bremen.de/peid=jstor-1250904&Exemplar=1&LAN=DE A1 Murphy, John H. A1 Coney, Kenneth A. PB American Marketing Association YR 1975 SN 0022-2429 K1 Behavioral sciences K1 Psychology K1 Applied psychology K1 Consumer psychology K1 Brand loyalty K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Mathematics K1 Applied mathematics K1 Statistics K1 Applied statistics K1 Statistical analysis K1 Discriminant analysis K1 Descriptive statistics K1 Measures of variability K1 Sample size K1 Multivariate statistical analysis K1 Factor analysis K1 Branding K1 Brands K1 Brand identification K1 Brand image JF Journal of Marketing VO 39 IS 3 SP 64 OP 66 LK http://dx.doi.org/https://www.jstor.org/stable/1250904 DO https://www.jstor.org/stable/1250904 SF ELIB - SuUB Bremen
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