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1
The Influence of Package Copy Claims on Consumer Product Ev..:
Dean, Michael L.
;
Engel, James F.
;
Talarzyk, W. Wayne
Journal of Marketing. 36 (1972) 2 - p. 34-39 , 1972
Link:
https://www.jstor.org/stable/1250975
RT Journal T1
The Influence of Package Copy Claims on Consumer Product Evaluations
UL https://suche.suub.uni-bremen.de/peid=jstor-1250975&Exemplar=1&LAN=DE A1 Dean, Michael L. A1 Engel, James F. A1 Talarzyk, W. Wayne PB American Marketing Association YR 1972 SN 0022-2429 K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Business economics K1 Commercial production K1 Production factors K1 Production output K1 Goods K1 Consumer goods K1 Branding K1 Brands K1 Social sciences K1 Population studies K1 Human populations K1 Persons K1 Consumers K1 Heavy users K1 Arts K1 Applied arts K1 Cosmetology K1 Cosmetics K1 Toiletries K1 Deodorants K1 Industry K1 Industrial sectors K1 Manufacturing industries K1 Consumer goods industries K1 Clothing industry K1 Clothing K1 Clothing accessories K1 Footwear K1 Hosiery K1 Mathematics K1 Pure mathematics K1 Probability theory K1 Probabilities K1 Randomness K1 Physical sciences K1 Physics K1 Mechanics K1 Classical mechanics K1 Kinetics K1 Translational motion K1 Degrees of freedom K1 Applied mathematics K1 Statistics K1 Applied statistics K1 Descriptive statistics K1 Measures of variability K1 Statistical variance JF Journal of Marketing VO 36 IS 2 SP 34 OP 39 LK http://dx.doi.org/https://www.jstor.org/stable/1250975 DO https://www.jstor.org/stable/1250975 SF ELIB - SuUB Bremen
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