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1 Ergebnisse
1
Developing Marketing Expert Systems: An Application to Inte..:
Rangaswamy, Arvind
;
Eliashberg, Jehoshua
;
Burke, Raymond R.
.
Journal of Marketing. 53 (1989) 4 - p. 24-39 , 1989
Link:
https://www.jstor.org/stable/1251377
RT Journal T1
Developing Marketing Expert Systems: An Application to International Negotiations
UL https://suche.suub.uni-bremen.de/peid=jstor-1251377&Exemplar=1&LAN=DE A1 Rangaswamy, Arvind A1 Eliashberg, Jehoshua A1 Burke, Raymond R. A1 Wind, Jerry PB American Marketing Association YR 1989 SN 0022-2429 K1 Applied sciences K1 Computer science K1 Artificial intelligence K1 Expert systems K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Social sciences K1 Communications K1 Communicative content K1 Recommendations K1 Information science K1 Data products K1 Databases K1 Knowledge bases K1 Computer engineering K1 Computer technology K1 Computer systems K1 Behavioral sciences K1 Psychology K1 Cognitive psychology K1 Cognitive processes K1 Thought processes K1 Reasoning K1 Inference K1 Engineering K1 Mechanical engineering K1 Machinery K1 Engines K1 Advertising K1 Advertising campaigns K1 Commercials K1 Economics K1 Macroeconomics K1 Economic power K1 Managerial authority K1 Delegation of authority K1 Problem solving K1 Heuristics JF Journal of Marketing VO 53 IS 4 SP 24 OP 39 LK http://dx.doi.org/https://www.jstor.org/stable/1251377 DO https://www.jstor.org/stable/1251377 SF ELIB - SuUB Bremen
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