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1
A Clarification and Extension of Operant Conditioning Princ..:
Peter, J. Paul
;
Nord, Walter R.
Journal of Marketing. 46 (1982) 3 - p. 102-107 , 1982
Link:
https://www.jstor.org/stable/1251708
RT Journal T1
A Clarification and Extension of Operant Conditioning Principles in Marketing
UL https://suche.suub.uni-bremen.de/peid=jstor-1251708&Exemplar=1&LAN=DE A1 Peter, J. Paul A1 Nord, Walter R. PB American Marketing Association YR 1982 SN 0022-2429 K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Behavioral sciences K1 Psychology K1 Cognitive psychology K1 Cognitive processes K1 Learning K1 Learning theory K1 Behavioral economics K1 Consumer behavior K1 Psychological reinforcement K1 Mental stimulation K1 Marketing strategies K1 Direct marketing K1 Coupons K1 Behavioral conditioning K1 Behavior modification K1 Social sciences K1 Communications K1 Communicative content K1 Recommendations K1 Advertising K1 Advertising research JF Journal of Marketing VO 46 IS 3 SP 102 OP 107 LK http://dx.doi.org/https://www.jstor.org/stable/1251708 DO https://www.jstor.org/stable/1251708 SF ELIB - SuUB Bremen
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