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1 Ergebnisse
1
Communication Strategies in Marketing Channels: A Theoretic..:
Mohr, Jakki
;
Nevin, John R.
Journal of Marketing. 54 (1990) 4 - p. 36-51 , 1990
Link:
https://www.jstor.org/stable/1251758
RT Journal T1
Communication Strategies in Marketing Channels: A Theoretical Perspective
UL https://suche.suub.uni-bremen.de/peid=jstor-1251758&Exemplar=1&LAN=DE A1 Mohr, Jakki A1 Nevin, John R. PB American Marketing Association YR 1990 SN 0022-2429 K1 Applied sciences K1 Technology K1 Communications technology K1 Communication channels K1 Social sciences K1 Communications K1 Communication theory K1 Organizational communication K1 Communication models K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Business operations K1 Commerce K1 Product distribution K1 Distribution channels K1 Economics K1 Economic disciplines K1 Financial economics K1 Financial market structures K1 Informal communication K1 Financial markets K1 Market conditions K1 Macroeconomics K1 Aggregate economy K1 Supply and demand K1 Supply K1 Supply chain management K1 Channel coordination JF Journal of Marketing VO 54 IS 4 SP 36 OP 51 LK http://dx.doi.org/https://www.jstor.org/stable/1251758 DO https://www.jstor.org/stable/1251758 SF ELIB - SuUB Bremen
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