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1 Ergebnisse
1
Hearing Voices: The Impact of Announcer Speech Characterist..:
Chattopadhyay, Amitava
;
Dahl, Darren W.
;
Robin J. B. Ritchie
.
Journal of Consumer Psychology. 13 (2003) 3 - p. 198-204 , 2003
Link:
https://www.jstor.org/stable/1480210
RT Journal T1
Hearing Voices: The Impact of Announcer Speech Characteristics on Consumer Response to Broadcast Advertising
UL https://suche.suub.uni-bremen.de/peid=jstor-1480210&Exemplar=1&LAN=DE A1 Chattopadhyay, Amitava A1 Dahl, Darren W. A1 Robin J. B. Ritchie A1 Shahin, Kimary N. PB Lawrence Erlbaum Associates YR 2003 SN 1057-7408 K1 Linguistics K1 Language K1 Phonology K1 Speech segments K1 Syllables K1 Business K1 Industry K1 Industrial sectors K1 Knowledge industries K1 Communications industries K1 Advertising industry K1 Advertising rates K1 Physical sciences K1 Physics K1 Acoustics K1 Acoustical properties K1 Sound pitch K1 Social sciences K1 Communications K1 Advertising K1 Advertising campaigns K1 Commercials K1 Radio commercials K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Branding K1 Brands K1 Consumer advertising K1 Advertising research K1 Behavioral sciences K1 Psychology K1 Personality psychology K1 Motivation JF Journal of Consumer Psychology VO 13 IS 3 SP 198 OP 204 LK http://dx.doi.org/https://www.jstor.org/stable/1480210 DO https://www.jstor.org/stable/1480210 SF ELIB - SuUB Bremen
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