I agree that this site is using cookies. You can find further informations
here
.
X
Login
Merkliste (
0
)
Home
About us
Home About us
Our history
Profile
Press & public relations
Friends
The library in figures
Exhibitions
Projects
Training, internships, careers
Films
Services & Information
Home Services & Information
Lending and interlibrary loans
Returns and renewals
Training and library tours
My Account
Library cards
New to the library?
Download Information
Opening hours
Learning spaces
PC, WLAN, copy, scan and print
Catalogs and collections
Home Catalogs and Collections
Rare books and manuscripts
Digital collections
Subject Areas
Our sites
Home Our sites
Central Library
Law Library (Juridicum)
BB Business and Economics (BB11)
BB Physics and Electrical Engineering
TB Engineering and Social Sciences
TB Economics and Nautical Sciences
TB Music
TB Art & Design
TB Bremerhaven
Contact the library
Home Contact the library
Staff Directory
Open access & publishing
Home Open access & publishing
Reference management: Citavi & RefWorks
Publishing documents
Open Access in Bremen
zur Desktop-Version
Toggle navigation
Merkliste
1 Ergebnisse
1
The Effects of Personalized Product Recommendations on Adve..:
Howard, Daniel J.
;
Kerin, Roger A.
Journal of Consumer Psychology. 14 (2004) 3 - p. 271-279 , 2004
Link:
https://www.jstor.org/stable/1480616
RT Journal T1
The Effects of Personalized Product Recommendations on Advertisement Response Rates: The "Try This. It Works!" Technique
UL https://suche.suub.uni-bremen.de/peid=jstor-1480616&Exemplar=1&LAN=DE A1 Howard, Daniel J. A1 Kerin, Roger A. PB Lawrence Erlbaum Associates YR 2004 SN 1057-7408 K1 Applied sciences K1 Research methods K1 Survey research K1 Survey responses K1 Response rates K1 Business K1 Industry K1 Industrial sectors K1 Service industries K1 Transportation industries K1 Shipping industries K1 Postal services K1 Mail services K1 Mailings K1 Knowledge industries K1 Communications industries K1 Advertising industry K1 Advertising rates K1 Social sciences K1 Communications K1 Rhetoric K1 Discourse K1 Argumentation K1 Persuasion K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Branding K1 Brands K1 Engineering K1 Civil engineering K1 Construction engineering K1 Building construction K1 Building customization K1 Hydraulic structures K1 Drainage structures K1 Drains K1 Environmental studies K1 Atmospheric sciences K1 Meteorology K1 Meteorological phenomena K1 Storms K1 Cyclones K1 Hurricanes K1 Behavioral sciences K1 Psychology K1 Personality psychology K1 Personality K1 Personality traits K1 Curiosity K1 Advertising K1 Message processing JF Journal of Consumer Psychology VO 14 IS 3 SP 271 OP 279 LK http://dx.doi.org/https://www.jstor.org/stable/1480616 DO https://www.jstor.org/stable/1480616 SF ELIB - SuUB Bremen
Export
RefWorks (nur Desktop-Version!)
Flow
(Zuerst in
Flow
einloggen, dann importieren)