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1 Ergebnisse
1
The Role of Thematic Congruence between a Mood-Inducing Eve..:
Howard, Daniel J.
;
Barry, Thomas E.
Journal of Consumer Psychology. 3 (1994) 1 - p. 1-27 , 1994
Link:
https://www.jstor.org/stable/1480633
RT Journal T1
The Role of Thematic Congruence between a Mood-Inducing Event and an Advertised Product in Determining the Effects of Mood on Brand Attitudes
UL https://suche.suub.uni-bremen.de/peid=jstor-1480633&Exemplar=1&LAN=DE A1 Howard, Daniel J. A1 Barry, Thomas E. PB Lawrence Erlbaum Associates YR 1994 SN 1057-7408 K1 Philosophy K1 Logic K1 Logical argument K1 Weak arguments K1 Business K1 Industry K1 Industrial sectors K1 Manufacturing industries K1 Consumer goods industries K1 Clothing industry K1 Clothing K1 Clothing accessories K1 Footwear K1 Shoes K1 Athletic shoes K1 Social sciences K1 Communications K1 Rhetoric K1 Discourse K1 Argumentation K1 Persuasion K1 Strong arguments K1 Behavioral sciences K1 Psychology K1 Cognitive psychology K1 Memory K1 Advertising K1 Message processing K1 Cognitive processes K1 Cognition K1 Social psychology K1 Emotion K1 Emotional states K1 Emotional stability JF Journal of Consumer Psychology VO 3 IS 1 SP 1 OP 27 LK http://dx.doi.org/https://www.jstor.org/stable/1480633 DO https://www.jstor.org/stable/1480633 SF ELIB - SuUB Bremen
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