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Attitudes toward Advertising: A Multinational Study:

Wills Jr., James R. ; Ryans Jr., John K.
Journal of International Business Studies. 13 (1982) 3 - p. 121-129 , 1982

Link: https://www.jstor.org/stable/154469

RT Journal
T1 <Title>Attitudes toward Advertising: A Multinational Study</Title>

UL https://suche.suub.uni-bremen.de/peid=jstor-154469&Exemplar=1&LAN=DE
				
A1 Wills Jr., James R.
A1 Ryans Jr., John K.
PB Academy of International Business and Rutgers University Graduate School of Management
YR 1982
SN 0047-2506
SN 1478-6990
K1 Social sciences
K1 Communications
K1 Advertising
K1 Advertising restrictions
K1 Advertising campaigns
K1 Consumer advertising
K1 Business
K1 Business ethics
K1 Marketing ethics
K1 False advertising
K1 Education
K1 Formal education
K1 Academic education
K1 Academic achievement
K1 Academic ratings
K1 Commercials
K1 Television commercials
K1 Law
K1 Administrative law
K1 Economic regulation
K1 Commercial regulation
K1 Consumer protection regulation
K1 Industry
K1 Industrial sectors
K1 Knowledge industries
K1 Communications industries
K1 Advertising industry
K1 Advertising rates
K1 Business administration
K1 Corporate communications
K1 External corporate communications
K1 Marketing
K1 Communications media
K1 Print media
JF Journal of International Business Studies
VO 13
IS 3
SP 121
OP 129
LK http://dx.doi.org/https://www.jstor.org/stable/154469
DO https://www.jstor.org/stable/154469
SF ELIB - SuUB Bremen

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