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1 Ergebnisse
1
Modeling Variation in Brand Preference: The Roles of Object..:
Yang, Sha
;
Allenby, Greg M.
;
Fennell, Geraldine
Marketing Science. 21 (2002) 1 - p. 14-31 , 2002
Link:
https://www.jstor.org/stable/1558055
RT Journal T1
Modeling Variation in Brand Preference: The Roles of Objective Environment and Motivating Conditions
UL https://suche.suub.uni-bremen.de/peid=jstor-1558055&Exemplar=1&LAN=DE A1 Yang, Sha A1 Allenby, Greg M. A1 Fennell, Geraldine PB Institute for Operations Research and the Management Sciences YR 2002 SN 0732-2399 SN 1526-548X K1 Extended Choice Models K1 Hierarchical Bayes K1 Unit of Analysis K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Branding K1 Brands K1 Behavioral sciences K1 Psychology K1 Applied psychology K1 Consumer psychology K1 Consumer attitudes K1 Brand preferences K1 Mathematics K1 Pure mathematics K1 Algebra K1 Coefficients K1 Applied sciences K1 Food science K1 Foodstuffs K1 Food K1 Beverages K1 Alcoholic beverages K1 Fermented beverages K1 Beers K1 Consumer motivation K1 Human behavior K1 Recreational drug use K1 Alcohol drinking K1 Research methods K1 Modeling K1 Educational psychology K1 Academic motivation K1 Economics K1 Economic disciplines K1 Applied economics K1 Economic modeling K1 Economic models JF Marketing Science VO 21 IS 1 SP 14 OP 31 LK http://dx.doi.org/https://www.jstor.org/stable/1558055 DO https://www.jstor.org/stable/1558055 SF ELIB - SuUB Bremen
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