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1 Ergebnisse
1
Asymmetric Store Positioning and Promotional Advertising St..:
Rajiv, Surendra
;
Dutta, Shantanu
;
Dhar, Sanjay K.
Marketing Science. 21 (2002) 1 - p. 74-96 , 2002
Link:
https://www.jstor.org/stable/1558058
RT Journal T1
Asymmetric Store Positioning and Promotional Advertising Strategies: Theory and Evidence
UL https://suche.suub.uni-bremen.de/peid=jstor-1558058&Exemplar=1&LAN=DE A1 Rajiv, Surendra A1 Dutta, Shantanu A1 Dhar, Sanjay K. PB Institute for Operations Research and the Management Sciences YR 2002 SN 0732-2399 SN 1526-548X K1 Retail Competition K1 Store Positioning K1 Promotional Advertising K1 Shopping Cost K1 Traffic Building K1 Customer Retention K1 Arts K1 Applied arts K1 Architecture K1 Buildings K1 Commercial buildings K1 Retail stores K1 Business K1 Business operations K1 Commerce K1 Pricing K1 Price changes K1 Price cuts K1 Discounts K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Branding K1 Brands K1 Marketing strategies K1 Sales promotions K1 Behavioral sciences K1 Behavioral economics K1 Consumer behavior K1 Buying behavior K1 Shopping K1 Industry K1 Industrial sectors K1 Knowledge industries K1 Communications industries K1 Advertising industry K1 Advertising rates K1 Social sciences K1 Population studies K1 Human populations K1 Persons K1 Consumers K1 Customers K1 Communications K1 Advertising K1 Advertising campaigns K1 Comparative advertising K1 Trade K1 Retail trade JF Marketing Science VO 21 IS 1 SP 74 OP 96 LK http://dx.doi.org/https://www.jstor.org/stable/1558058 DO https://www.jstor.org/stable/1558058 SF ELIB - SuUB Bremen
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