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1 Ergebnisse
1
Audience Characteristics and Bundling: A Hedonic Analysis o..:
Koschat, Martin A.
;
Putsis, Jr., William P.
Journal of Marketing Research. 39 (2002) 2 - p. 262-273 , 2002
Link:
https://www.jstor.org/stable/1558491
RT Journal T1
Audience Characteristics and Bundling: A Hedonic Analysis of Magazine Advertising Rates
UL https://suche.suub.uni-bremen.de/peid=jstor-1558491&Exemplar=1&LAN=DE A1 Koschat, Martin A. A1 Putsis, Jr., William P. PB American Marketing Association YR 2002 SN 0022-2437 K1 Behavioral sciences K1 Anthropology K1 Applied anthropology K1 Cultural anthropology K1 Cultural customs K1 Courtship K1 Bundling K1 Social sciences K1 Communications K1 Communications media K1 Print media K1 Serial publications K1 Periodicals K1 Magazines K1 Population studies K1 Demography K1 Advertising K1 Health sciences K1 Health care industry K1 Health information K1 Biostatistics K1 Biometrics K1 Human physical characteristics K1 Age K1 Business K1 Business operations K1 Commerce K1 Pricing K1 Prices K1 Market prices K1 Human populations K1 Persons K1 Consumers K1 Audiences K1 Readership K1 Industry K1 Industrial sectors K1 Knowledge industries K1 Communications industries K1 Advertising industry K1 Advertising rates K1 Economics K1 Microeconomics K1 Income K1 Revenue K1 Publishing industry JF Journal of Marketing Research VO 39 IS 2 SP 262 OP 273 LK http://dx.doi.org/https://www.jstor.org/stable/1558491 DO https://www.jstor.org/stable/1558491 SF ELIB - SuUB Bremen
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