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1 Ergebnisse
1
A Multiple Ideal Point Model: Capturing Multiple Preference..:
Jack K. H. Lee
;
Sudhir, K.
;
Steckel, Joel H.
Journal of Marketing Research. 39 (2002) 1 - p. 73-86 , 2002
Link:
https://www.jstor.org/stable/1558585
RT Journal T1
A Multiple Ideal Point Model: Capturing Multiple Preference Effects from within an Ideal Point Framework
UL https://suche.suub.uni-bremen.de/peid=jstor-1558585&Exemplar=1&LAN=DE A1 Jack K. H. Lee A1 Sudhir, K. A1 Steckel, Joel H. PB American Marketing Association YR 2002 SN 0022-2437 K1 Applied sciences K1 Research methods K1 Modeling K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Physical sciences K1 Earth sciences K1 Geography K1 Geodesy K1 Cartography K1 Maps K1 Mathematics K1 Applied mathematics K1 Statistics K1 Applied statistics K1 Statistical models K1 Parametric models K1 Social sciences K1 Communications K1 Advertising K1 Advertising research K1 Pure mathematics K1 Linear algebra K1 Vector analysis K1 Mathematical vectors K1 Branding K1 Brands K1 Statistical results K1 Statistical properties K1 Estimate reliability K1 Behavioral sciences K1 Psychology K1 Cognitive psychology K1 Perception K1 Sensory perception K1 Gustatory perception K1 Flavors K1 Probabilistic modeling JF Journal of Marketing Research VO 39 IS 1 SP 73 OP 86 LK http://dx.doi.org/https://www.jstor.org/stable/1558585 DO https://www.jstor.org/stable/1558585 SF ELIB - SuUB Bremen
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