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1 Ergebnisse
1
Choice Menus for Mass Customization: An Experimental Approa..:
Liechty, John
;
Ramaswamy, Venkatram
;
Cohen, Steven H.
Journal of Marketing Research. 38 (2001) 2 - p. 183-196 , 2001
Link:
https://www.jstor.org/stable/1558623
RT Journal T1
Choice Menus for Mass Customization: An Experimental Approach for Analyzing Customer Demand with an Application to a Web-Based Information Service
UL https://suche.suub.uni-bremen.de/peid=jstor-1558623&Exemplar=1&LAN=DE A1 Liechty, John A1 Ramaswamy, Venkatram A1 Cohen, Steven H. PB American Marketing Association YR 2001 SN 0022-2437 K1 Applied sciences K1 Research methods K1 Modeling K1 Health sciences K1 Medical conditions K1 Diseases K1 Cardiovascular diseases K1 Heart diseases K1 Heart valve diseases K1 Mitral valve prolapse K1 Business K1 Business operations K1 Commerce K1 Pricing K1 Price changes K1 Price cuts K1 Discounts K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Engineering K1 Civil engineering K1 Construction engineering K1 Building construction K1 Building customization K1 Business structures K1 Prices K1 Consumer prices K1 Utility rates K1 Social sciences K1 Population studies K1 Human populations K1 Persons K1 Consumers K1 Customers K1 Mathematics K1 Applied mathematics K1 Statistics K1 Applied statistics K1 Statistical models K1 Parametric models K1 Descriptive statistics K1 Correlations JF Journal of Marketing Research VO 38 IS 2 SP 183 OP 196 LK http://dx.doi.org/https://www.jstor.org/stable/1558623 DO https://www.jstor.org/stable/1558623 SF ELIB - SuUB Bremen
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