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1 Ergebnisse
1
An Audience Flow Model of Television Viewing Choice:
Rust, Roland T.
;
Alpert, Mark I.
Marketing Science. 3 (1984) 2 - p. 113-124 , 1984
Link:
https://www.jstor.org/stable/183744
RT Journal T1
An Audience Flow Model of Television Viewing Choice
UL https://suche.suub.uni-bremen.de/peid=jstor-183744&Exemplar=1&LAN=DE A1 Rust, Roland T. A1 Alpert, Mark I. PB Institute of Management Sciences YR 1984 SN 0732-2399 SN 1526-548X K1 Television Viewing K1 Audience Exposure K1 Advertising K1 Television Program Scheduling K1 Applied sciences K1 Research methods K1 Modeling K1 Social sciences K1 Communications K1 Mass communication K1 Mass media K1 Broadcast media K1 Television K1 Television programs K1 Population studies K1 Human populations K1 Persons K1 Consumers K1 Audiences K1 Television viewing K1 Predictive modeling K1 Mathematics K1 Pure mathematics K1 Algebra K1 Coefficients K1 Business K1 Industry K1 Industrial sectors K1 Service industries K1 Broadcasting industry K1 Broadcasting stations K1 Network affiliates K1 Television networks K1 Variable coefficients K1 Information science K1 Information analysis K1 Data analysis K1 Regression analysis K1 Regression coefficients K1 Advertising media JF Marketing Science VO 3 IS 2 SP 113 OP 124 LK http://dx.doi.org/https://www.jstor.org/stable/183744 DO https://www.jstor.org/stable/183744 SF ELIB - SuUB Bremen
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