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1 Ergebnisse
1
A Knowledge-Based System for Advertising Design:
Burke, Raymond R.
;
Rangaswamy, Arvind
;
Wind, Jerry
.
Marketing Science. 9 (1990) 3 - p. 212-229 , 1990
Link:
https://www.jstor.org/stable/183779
RT Journal T1
A Knowledge-Based System for Advertising Design
UL https://suche.suub.uni-bremen.de/peid=jstor-183779&Exemplar=1&LAN=DE A1 Burke, Raymond R. A1 Rangaswamy, Arvind A1 Wind, Jerry A1 Eliashberg, Jehoshua PB Institute of Management Sciences YR 1990 SN 0732-2399 SN 1526-548X K1 Artificial Intelligence K1 Expert Systems K1 Advertising K1 Creativity K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Branding K1 Brands K1 Social sciences K1 Communications K1 Advertising campaigns K1 Consumer advertising K1 Applied sciences K1 Computer science K1 Artificial intelligence K1 Expert systems K1 Information science K1 Data products K1 Databases K1 Knowledge bases K1 Communicative content K1 Recommendations K1 Behavioral sciences K1 Psychology K1 Applied psychology K1 Consumer psychology K1 Consumer motivation K1 Advertising research K1 Cognitive psychology K1 Cognitive processes K1 Thought processes K1 Reasoning JF Marketing Science VO 9 IS 3 SP 212 OP 229 LK http://dx.doi.org/https://www.jstor.org/stable/183779 DO https://www.jstor.org/stable/183779 SF ELIB - SuUB Bremen
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