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How Promotions Work:

Blattberg, Robert C. ; Briesch, Richard ; Fox, Edward J.
Marketing Science. 14 (1995) 3 - p. G122-G132 , 1995

Link: https://www.jstor.org/stable/184154

RT Journal
T1 <Title>How Promotions Work</Title>

UL https://suche.suub.uni-bremen.de/peid=jstor-184154&Exemplar=1&LAN=DE
				
A1 Blattberg, Robert C.
A1 Briesch, Richard
A1 Fox, Edward J.
PB Institute for Operations Research and the Management Sciences
YR 1995
SN 0732-2399
SN 1526-548X
K1 Sales Promotion
K1 Retailer Promotions
K1 Trade Promotion
K1 Empirical Generalizations
K1 Arts
K1 Applied arts
K1 Architecture
K1 Buildings
K1 Commercial buildings
K1 Retail stores
K1 Business
K1 Business administration
K1 Corporate communications
K1 External corporate communications
K1 Marketing
K1 Branding
K1 Brands
K1 Marketing strategies
K1 Sales promotions
K1 Business operations
K1 Commerce
K1 Trade
K1 Retail trade
K1 Pricing
K1 Prices
K1 Consumer prices
K1 Market prices
K1 Economics
K1 Economic research
K1 Economic analysis
K1 Economic elasticity
K1 Price elasticity
K1 Price changes
K1 Price cuts
K1 Discounts
K1 House brands
JF Marketing Science
VO 14
IS 3
SP G122
OP G132
LK http://dx.doi.org/https://www.jstor.org/stable/184154
DO https://www.jstor.org/stable/184154
SF ELIB - SuUB Bremen

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