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MOVIEMOD: An Implementable Decision-Support System for Prer..:
Eliashberg, Jehoshua
;
Jonker, Jedid-Jah
;
Sawhney, Mohanbir S.
.
Marketing Science. 19 (2000) 3 - p. 226-243 , 2000
Link:
https://www.jstor.org/stable/193187
RT Journal T1
MOVIEMOD: An Implementable Decision-Support System for Prerelease Market Evaluation of Motion Pictures
UL https://suche.suub.uni-bremen.de/peid=jstor-193187&Exemplar=1&LAN=DE A1 Eliashberg, Jehoshua A1 Jonker, Jedid-Jah A1 Sawhney, Mohanbir S. A1 Wierenga, Berend PB Institute for Operations Research and the Management Sciences YR 2000 SN 0732-2399 SN 1526-548X K1 Motion Pictures K1 New Products K1 Pretest Market Evaluation K1 Forecasting K1 Decision Support K1 Markov Chains K1 Behavioral sciences K1 Anthropology K1 Applied anthropology K1 Cultural anthropology K1 Cultural studies K1 Film studies K1 Movies K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Social sciences K1 Communications K1 Advertising K1 Advertising media K1 Word of mouth advertising K1 Mathematics K1 Applied mathematics K1 Analytics K1 Predictive analytics K1 Analytical forecasting K1 Forecasting models K1 Pure mathematics K1 Probability theory K1 Random variables K1 Stochastic processes K1 Markov processes K1 Markov chains K1 Applied sciences K1 Engineering K1 Transportation K1 Transportation modes K1 Ground transportation K1 Ground vehicles K1 Motor vehicles K1 Trailers K1 Research methods K1 Modeling K1 Industry K1 Industrial sectors K1 Cultural industries K1 Entertainment industries K1 Motion picture industry K1 Advertising campaigns K1 Commercials K1 Television commercials JF Marketing Science VO 19 IS 3 SP 226 OP 243 LK http://dx.doi.org/https://www.jstor.org/stable/193187 DO https://www.jstor.org/stable/193187 SF ELIB - SuUB Bremen
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