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1 Ergebnisse
1
Machine Learning for Direct Marketing Response Models: Baye..:
Cui, Geng
;
Wong, Man Leung
;
Lui, Hon-Kwong
Management Science. 52 (2006) 4 - p. 597-612 , 2006
Link:
https://www.jstor.org/stable/20110536
RT Journal T1
Machine Learning for Direct Marketing Response Models: Bayesian Networks with Evolutionary Programming
UL https://suche.suub.uni-bremen.de/peid=jstor-20110536&Exemplar=1&LAN=DE A1 Cui, Geng A1 Wong, Man Leung A1 Lui, Hon-Kwong PB Institute for Operations Research and the Management Sciences YR 2006 SN 0025-1909 SN 1526-5501 K1 direct marketing K1 Bayesian networks K1 evolutionary programming K1 machine learning K1 data mining K1 Applied sciences K1 Computer science K1 Artificial intelligence K1 Machine learning K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Marketing strategies K1 Direct marketing K1 Research methods K1 Modeling K1 Mathematics K1 Pure mathematics K1 Discrete mathematics K1 Graph theory K1 Directed acyclic graphs K1 Probability theory K1 Probabilities K1 Conditional probabilities K1 Information science K1 Data products K1 Datasets K1 Engineering K1 Transportation K1 Transportation modes K1 Ground transportation K1 Ground vehicles K1 Carts JF Management Science VO 52 IS 4 SP 597 OP 612 LK http://dx.doi.org/https://www.jstor.org/stable/20110536 DO https://www.jstor.org/stable/20110536 SF ELIB - SuUB Bremen
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