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1 Ergebnisse
1
Marketing and Technology Resource Complementarity: An Analy..:
Song, Michael
;
Droge, Cornelia
;
Hanvanich, Sangphet
.
Strategic Management Journal. 26 (2005) 3 - p. 259-276 , 2005
Link:
https://www.jstor.org/stable/20142221
RT Journal T1
Marketing and Technology Resource Complementarity: An Analysis of Their Interaction Effect in Two Environmental Contexts
UL https://suche.suub.uni-bremen.de/peid=jstor-20142221&Exemplar=1&LAN=DE A1 Song, Michael A1 Droge, Cornelia A1 Hanvanich, Sangphet A1 Calantone, Roger PB John Wiley and Sons YR 2005 SN 0143-2095 SN 1097-0266 K1 dynamic marketing/technological capabilities K1 resource-based theory K1 interaction effect K1 SEM K1 Applied sciences K1 Technology K1 Environmental technology K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Physical sciences K1 Physics K1 Mechanics K1 Fluid mechanics K1 Fluid dynamics K1 Turbulence K1 Research methods K1 Modeling K1 Law K1 Legal agreements K1 Partnership agreements K1 Joint ventures K1 Business engineering K1 Corporate planning K1 Corporate strategies K1 Political science K1 Government K1 Public administration K1 Public policy K1 Technology policy K1 Technology assessment K1 Technology forecasting K1 Mathematics K1 Pure mathematics K1 Algebra K1 Coefficients K1 Biological sciences K1 Ecology K1 Applied ecology K1 Environmental management K1 Research and development K1 Product development JF Strategic Management Journal VO 26 IS 3 SP 259 OP 276 LK http://dx.doi.org/https://www.jstor.org/stable/20142221 DO https://www.jstor.org/stable/20142221 SF ELIB - SuUB Bremen
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