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Cover Essay: The Strategy behind Florida's "Truth" Campaign:
Hicks, Jeffrey J.
Tobacco Control. 10 (2001) 1 - p. 3-5 , 2001
Link:
https://www.jstor.org/stable/20207851
RT Journal T1
Cover Essay: The Strategy behind Florida's "Truth" Campaign
UL https://suche.suub.uni-bremen.de/peid=jstor-20207851&Exemplar=1&LAN=DE A1 Hicks, Jeffrey J. PB BMJ Publishing Group YR 2001 SN 0964-4563 SN 1468-3318 K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Branding K1 Brands K1 Biological sciences K1 Agriculture K1 Agricultural products K1 Plant products K1 Tobacco products K1 Cigarettes K1 Social sciences K1 Communications K1 Advertising K1 Advertising campaigns K1 Economics K1 Economic disciplines K1 Financial economics K1 Finance K1 Funding K1 Industry K1 Industrial sectors K1 Manufacturing industries K1 Consumer goods industries K1 Tobacco industry K1 Behavioral sciences K1 Human behavior K1 Recreational drug use K1 Tobacco use K1 Social behavior K1 Group behavior K1 Nonconformity K1 Rebellion JF Tobacco Control VO 10 IS 1 SP 3 OP 5 LK http://dx.doi.org/https://www.jstor.org/stable/20207851 DO https://www.jstor.org/stable/20207851 SF ELIB - SuUB Bremen
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