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1 Ergebnisse
1
Psychometric Properties of the Schlinger Viewer Response Pr..:
Strasheim, Arien
;
Pitt, Leyland
;
Caruana, Albert
Journal of Advertising. 36 (2007) 4 - p. 101-114 , 2007
Link:
https://www.jstor.org/stable/20460817
RT Journal T1
Psychometric Properties of the Schlinger Viewer Response Profile (VRP): Evidence from a Large Sample
UL https://suche.suub.uni-bremen.de/peid=jstor-20460817&Exemplar=1&LAN=DE A1 Strasheim, Arien A1 Pitt, Leyland A1 Caruana, Albert PB M. E. Sharpe, Inc. YR 2007 SN 0091-3367 SN 1557-7805 K1 Social sciences K1 Communications K1 Advertising K1 Advertising research K1 Advertising campaigns K1 Commercials K1 Television commercials K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Behavioral sciences K1 Psychology K1 Psychometrics K1 Population studies K1 Human populations K1 Persons K1 Consumers K1 Audiences K1 Television viewers K1 Branding K1 Brands K1 Personality psychology K1 Personality K1 Personality traits K1 Likability K1 Anthropology K1 Applied anthropology K1 Cultural anthropology K1 Cultural studies K1 Cultural groups K1 Economics K1 Economic disciplines K1 Financial economics K1 Finance K1 Financial analysis K1 Advertising to sales ratios JF Journal of Advertising VO 36 IS 4 SP 101 OP 114 LK http://dx.doi.org/https://www.jstor.org/stable/20460817 DO https://www.jstor.org/stable/20460817 SF ELIB - SuUB Bremen
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