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1 Ergebnisse
1
Treating Zero Brand Sales Observations in Choice Model Esti..:
Briesch, Richard A.
;
Dillon, William R.
;
Blattberg, Robert C.
Journal of Marketing Research. 45 (2008) 5 - p. 618-632 , 2008
Link:
https://www.jstor.org/stable/20618847
RT Journal T1
Treating Zero Brand Sales Observations in Choice Model Estimation: Consequences and Potential Remedies
UL https://suche.suub.uni-bremen.de/peid=jstor-20618847&Exemplar=1&LAN=DE A1 Briesch, Richard A. A1 Dillon, William R. A1 Blattberg, Robert C. PB American Marketing Association YR 2008 SN 0022-2437 K1 discrete choice K1 parameter bias K1 missing data K1 finite mixture K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Branding K1 Brands K1 Applied sciences K1 Research methods K1 Modeling K1 Mathematics K1 Applied mathematics K1 Statistics K1 Applied statistics K1 Statistical models K1 Parametric models K1 Information science K1 Data products K1 Datasets K1 Statistical theories K1 Estimation theory K1 Estimation bias K1 Philosophy K1 Axiology K1 Ethics K1 Descriptive ethics K1 Observed choices K1 Biological sciences K1 Biology K1 Zoology K1 Animals K1 Fish K1 Tuna K1 Marketing strategies K1 Sales promotions K1 Food science K1 Foodstuffs K1 Food additives K1 Flavorings K1 Condiments K1 Sauces K1 Ketchup JF Journal of Marketing Research VO 45 IS 5 SP 618 OP 632 LK http://dx.doi.org/https://www.jstor.org/stable/20618847 DO https://www.jstor.org/stable/20618847 SF ELIB - SuUB Bremen
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